Our team at HNB Marketing Consultant, kick starts your marketing campaign with first analyzing and screening possible customer segments for your product or service. Customer Segmentation is the subdivision of a market into discrete customer groups that share similar characteristics or needs.This will provide you with customer behaviors, profit potential of each segment, ability to serve the segments and measure performance.

Customer Segmentation and Targeting will be done in following steps:-

• Divide the market into meaningful and measurable segments according to customers’ needs, their past behaviors or their demographic profiles.
• Determine the profit potential of each segment by analyzing the revenue and cost impacts of serving each segment.
• Target segments according to their profit potential and the company’s ability to serve them in a proprietary way.
• Measure performance of each segment and adjust the segmentation approach over time as market conditions keep on changing.