Hyper personalization is a more advanced next step to personalized marketing where it leverages artificial intelligence (AI) and real-time data to supply more relevant content, product, and service information to every user. Hyper-personalization goes one step further than personalization and utilizes behavioral and real-time data to create highly contextual communication that is relevant to the user.
What really matters for customers today is a personalized customer experience. According to a survey conducted by CEI, 86% of customers are ready to pay more for a better customer experience. Organizations need to focus on delivering personalized experiences for customers to stand out from the competition. They must focus on driving one-to-one communications with customers because every customer is an individual and has specific needs and expectations for products and services they choose to buy. Hyper-personalization will ensure personalized communication and more meaningful interactions with customers, leading to customer loyalty.
- Benefits-
- Real time data
- New level of personalization
- Customer engagement
- Enhanced shopping experience
- Increased sales
- Increased customer loyalty
- Competitive advantage