Gamification is a process where you take the essence of what makes games so “fascinating and irresistible” and integrate them into non-game experiences. Gaming techniques—such as competition, ranking lists, scoring systems, and incentives—are used to attract customers with the overarching goal of building brand loyalty, creating connections, and giving customers a reason to keep returning to the brand and purchase products and services.
The central objective of gamification as a marketing tool is to boost sales and increase profit. These customer-oriented games have benefits that propel companies closer to reaching their objectives. They aid in collecting customer data, increasing engagement, boosting the company brand and promoting repeat business.
- Benefits-
- Customer engagement
- Conversion rates increase
- Brand awareness increases
- Boosts sales
- Brand loyalty increases