Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content.
Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.Regardless of what type of marketing tactics a company uses, content marketing should be part of process, not something separate. Quality content should be present social media marketing, SEO, PR, inbound marketing, etc. A good content after all helps a prospect easily go through different steps of buying cycle.
- Benefits-
- Lead generation
- Increased sales
- Increased customer base
- Customer engagement
- Better customers who have more loyalty
- Cost savings