“Sonic branding” sounds like a complex concept, and it is a relatively unexplored aspect of the PR/marketing world–but it surrounds us every day. Sonic branding is the strategic use of audio and music by marketers to enhance the brand recognition and enrich customer experience. Sonic branding will make sure that your organisation is not just seen but also ‘heard’.
Your brand needs the sound that can be played at every single touchpoint. It should appear whenever you have a chance to connect with your customers through audio. For instance, you’d play your sonic logo at the beginning and end of a podcast. You might add it to your live streams and broadcasts on social media or put it in your television ads.
- Benefits-
- Drives familiarity
- More Attention
- Triggers Emotion
- Enhanced brand recall
- Clearer Message
- Long Term Financial Success